Why do people use hashtags




















Hashtags didn't start with Twitter, but social media platforms have made them wildly popular. It took another two years for Twitter to take the suggestion to heart. In , Twitter began linking hashtags to make them searchable by clicking on them. The next year, Twitter used hashtags to identify Trending Topics and posted them on their homepage. As hashtags became more popular, other social media sites started to pick them up as well. You can find hashtags on Instagram, Facebook, Pinterest, and more.

With so many people posting on social media, it can be hard to find the posts you want to read and the people who discuss topics that interest you. There's so much information being posted at any one time that wading through it all is time-consuming and the chance of overlooking something interesting is high.

Hashtags make it easy to search for Tweets with topics that are interesting to you. Some hashtags that sweepstakes fans might enjoy include:. If you search Twitter for those hashtags, you'll receive a list of all the recent posts people have made about those subjects.

This is an excellent way to find new social media contests to enter — which is important, since many Twitter giveaways have a very short entry period.

If you use a Twitter client like TweetDeck, you can set up permanent searches for topics that interest you, giving you a constantly-updated source of information. In some social media clients, you can also mute specific hashtags. If you're sick of hearing about sports or the kardashians, you can easily skip those posts in your feed.

Many Twitter sweepstakes use hashtags to identify entries into their giveaways. Sponsors find entrants by searching for hashtags they specify in their rules. Commonly, Twitter sweepstakes ask entrants to make a tweet that answers a question, gives an opinion, or shares a story, followed by a specific hashtag.

Here's an example of a hypothetical invitation to enter a Twitter giveaway using a hashtag:. Do Hashtags Serve a Purpose?

Of course they do! Using hashtags makes it easy to cut through digital clutter focus only on the information we really want. An industry-related hashtag will help you reach your target audience and connect you with your industry. Hashtags can be used to identify your products, services or communications. Hashtags can be generalized or very specific.

The best practice is to experiment and be consistent with your social media usage. RiteTag generates trending hashtag suggestions based on your content. Put simply, search streams make it easy to see which hashtags are the most popular and the most effective.

If you already have a good grasp of which hashtags are working well for your brand, consider using related hashtags. On LinkedIn, you can find more hashtag recommendations after clicking on a hashtag.

If you notice some of your most popular posts always contain a few of the same hashtags, make a point to include those in your future posts as well. You can use hashtags anywhere in your Tweets. Use them at the start for emphasis, at the end for context, or in the middle of your post to highlight a keyword.

Hashtags are also useful for grouping content in private Facebook groups by theme or topic. This is important for brands to keep in mind considering Facebook is seeing its users shift to private channels.

Include hashtags after writing a great Instagram caption. You can also include hashtags in the comments section when engaging with your followers. And you can include up to 10 hashtags in your Instagram Stories. However, Instagram Stories are no longer featured on hashtag pages or shown to users who follow a tag. For even more tips on Instagram hashtags, read this detailed guide. Click on the hyperlinked hashtag to see a feed with other videos that also use that same hashtag.

YouTube will ignore all the hashtags, and maybe even flag your content because of your spammy behaviour. Incorporate hashtags anywhere into your LinkedIn posts.

For more tips, read this guide to using hashtags on LinkedIn. When using Pinterest for business , include Pinterest hashtags when writing a Pin description or in a written description when Repinning. Try it free today. Get Started.

It is, but there are some tricky bits you need to watch out for. There are a few common mistakes most people make. Here they are:. These are the main things to be careful about. Bonus tip : See the latest quick guides to hashtags for businesses here. Hashtags are always used to organize things, but they are still used differently across different platforms. Hashtags on Twitter usually denote specific topics of conversation.

Explore the trending Twitter hashtags and join in! When searching for a hashtag, you can choose how to filter the results. If you can hashtag a word in your sentence, do it, instead of repeating it at the end. Fun fact : Even the CIA uses hashtags. Hashtags have quickly taken over the rest of the social media as well.

Everyone just loves putting those hashtags everywhere. Probably more. Like 10 more. Some people might laugh at you… but you do you! Now, seriously, that many hashtags might be a bit repetitive and unnecessary.

The point is, Instagram gives you much more freedom, and you can use at least 5 hashtags without anyone judging you. Actually, it would be weirder to use fewer. And besides, few people would read that much text. Now, seriously: Of course you can use hashtags on Facebook. You can read more details here.

Hashtags on Tumblr work a bit differently. However, for your convenience, the hash symbol gets inserted automatically. The other difference is that hashtags in the main body of a post are not transformed into links.

YouTube, LinkedIn, Flickr, and other social networks support hashtags too. You can read more about them here.



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