Its membership far exceeds half a billion members worldwide at the time of writing. The power of the platform is that even with the free membership you can quickly and easily find and connect with professionals and business people all over the world. These are the current plans in USD at the time of writing when paid monthly less when paid annually :. It compares the following membership plans: Free vs.
Premium Career vs. Premium Business vs. Sales Navigator vs. Recruiter Lite to make it easy for you to choose the best plan for you. Along with the membership level comparison chart, we will also send you four cheat sheets that will help you make the most of any LinkedIn premium plan.
You can start with a free day trial. Here is a list of tools and features you can access with your LinkedIn Premium Business subscription to help you decide if Premium Business is right for you:. This section lists all the people who have viewed your profile over the last 90 days you can see only the last five people with a free account.
LinkedIn provides you with a couple of basic filters below the top graph, showing you which companies your viewers are from, the most common job title of the viewers and how they found your profile. It also provides a filter called Interesting views , which is a great filter to check out if you have a premium membership and get a lot of profile views.
See who has been viewing your LinkedIn profile here. This is only possible with a premium subscription. You are given a certain number of InMails every month based on your subscription level with an opportunity to purchase more. Learn more about InMails here. This means you will not lose access to search results partway through the month, which would negatively affect your lead generation searches. LinkedIn offers a free day trial of Sales Navigator. With Sales Navigator Professional, you will get all the benefits of Premium Business plus many additional features.
Next, I talk about the additional features, their benefits and how you can use them for lead generation. The Advanced Search in Sales Navigator is incredibly valuable if lead generation is your priority because it makes it easy for you to find your ideal clients and potential prospects.
But the extensive search filters found in Sales Navigator offer another level of detail, ease and automation. Specifically, million are in North America and million in Europe. However, the region with the highest number of LinkedIn users is Asia Pacific, home to more than million users.
LinkedIn statistics also suggest very different engagement habits with the platform between men and women. Women are slightly more selective about their job applications and feel that they have to satisfy percent of the stated requirements before applying compared to just 60 percent by males. Interestingly, women also apply to 20 percent fewer jobs than men.
The tables turn, however, after the application process: women are 16 percent more likely than men to get hired after applying.
When setting up a LinkedIn ad campaign , you should also consider the LinkedIn age demographic. This is the largest age group US LinkedIn users fall into, after which is the 18 to 29 years old age group making up 28 percent. In terms of global usage, the majority of LinkedIn users — or 38 percent , to be exact — are between 25 and 34 years old. In comparison, just 42 percent, 39 percent, and 32 percent of all college graduates in the US use Instagram, Pinterest, and Twitter respectively.
With hundreds of millions of LinkedIn users, there are plenty of interest and targeting options for marketers who want to advertise on LinkedIn. LinkedIn is the biggest business social media site. Not just that, statistics show that four out of five LinkedIn members have the influence to drive business decisions. Since LinkedIn allows you to research and target your audience by seniority, it is important for marketers to understand the demographics of those professionals on the site.
According to LinkedIn, of all its users, million are senior-level influencers LinkedIn, That makes up nearly 25 percent of its total user base. At 63 million, more than one in eight LinkedIn users are decision-makers and about 10 million are categorized as C-level executives. As a professional network, LinkedIn is popular not only among job seekers but also businesses, with more than 55 million companies listed on the platform LinkedIn, Even then, this still means that LinkedIn is well on its way to its goal of getting all 70 million companies in the world to have a profile on its network.
As it stands, these registered companies are listing millions of jobs on the platform — and to much success: LinkedIn statistics show that three people are hired through their platform every single minute. OkDork also found that how-to posts get almost 2x as many views as question posts. People on LinkedIn really like lists, and they like their lists short and easy to digest. Content Marketing Institute found that 30 of the most shared posts on LinkedIn were lists of items. Whenever you can, aim for those quick lists and try to go with an odd number.
Any more or less and your potential post views will drop significantly. The reasoning is a toss-up here. Perhaps the LinkedIn algorithm favours posts with exactly 8 images the most, or maybe readers are just subconsciously more likely to share if they see 8 images. Either way, these results are pretty clear-cut. Video is trending big time pretty much across the board right now.
That said, LinkedIn articles are not one of the spots to include them. OkDork found that articles with 0 videos performed the best, with a steady decline as you increase the amount of video included. LinkedIn has a perfect , which pretty much means Google loves them.
The benefit for you as a B2B marketer and content creator is that every article you publish on LinkedIn is indexed and will show up in Google searches, with that domain authority giving you the best over other native content ranking for the same keywords. B2B marketers should know that LinkedIn is a key tool to use as part of your marketing strategy and campaigns.
This one stat alone should be enough to convince you to start investing your time in LinkedIn as a B2B marketer. Fewer users definitely does not mean less B2B leads. Still, the majority of B2B marketers look at LinkedIn as a great place to generate quality leads for their business. You should too. Regardless, LinkedIn is still twice as effective than Facebook and Twitter both. More than 1 in 3 B2B marketers say LinkedIn generates revenue for their business. This ties back to the number of decision-makers using LinkedIn.
When targeting B2B customers and clients, LinkedIn is the preferred destination over all other social platforms, including Facebook.
While Facebook has a larger user base, the fact that LinkedIn users are more willing to do business on the platform than they would be on Facebook drives this number up. SaaS company Replicon used sponsored InMail to reach specific decision-makers. In a study conducted by Hubspot , LinkedIn leads in terms of lead conversion rates.
Traffic from the platform generates the highest visitor-to-lead conversion rate at 2. Image credit: Hubspot. However, due to its trustworthiness rating and high lead conversion rates, LinkedIn comfortably follows closely by, ahead of other platforms like Twitter and YouTube. There are over 57 million companies listed on LinkedIn, with more than 15 million open job listings LinkedIn, According to LinkedIn , over 40 million people use the platform to search for jobs every week, and in every minute, three people get hired on LinkedIn.
A study found that million received interview letters for a job they applied for via LinkedIn. Over 35 million people were hired by someone they connected with on the platform. At the dawn of the Coronavirus pandemic, LinkedIn saw a 6x increase in the number of remote job postings in the U. According to the platform, 4 out of 5 LinkedIn members drive business decisions in some form.
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